Color isn’t just something we see – it’s something we feel. Color affects our mood, how we express ourselves and, most importantly, how we are perceived. When we wear a color that truly speaks to us, it’s about more than just appearance – it’s about showing the world who we are, in a way that feels right in our hearts.
As the owner of More Malmo, I’ve always had an eye for colors that evoke an emotion. A color can change an entire outfit, make us feel confident or calm – or even inspire us to new adventures. And for me, purple is the color that really captures what I want to express. It’s my favorite color – and here are some thoughts on what your favorite color might say about you, with some of my personal favorites from the range.
💛 Saffron yellow – the warm optimist
If you are drawn to saffron yellow, you are a confident optimist. The color radiates warmth and joy, and it carries a playful energy. You like to stand out in a subtle way – you are not afraid to show your personality through the small details. Imagine a pair of saffron yellow earrings from Madamlilis – they will brighten up your style and catch attention, without being overwhelming.
💚 Jade green – the harmonious explorer
Jade green brings a sense of calm and harmony. Those drawn to this color seek balance – you have a deep inner world and love to explore new ideas. For you, style is not just about appearance but also about feeling. You appreciate materials with soul, and you like to choose accessories that feel personal and carefully made.
❤️ Raspberry Red – the passionate life enthusiast
Raspberry red is the color for those who want to express joy and passion – but with a soft, charming twist. You wear color with confidence and style, and you love when your accessories let the talk. A raspberry red bag from Keecie , handmade in Italian leather, is perfect for you – colorful, practical and with a personal touch that makes each bag unique.
🖤 Black – the stylish thinker
Black is for the style conscious and confident. It is a color that never goes out of style and carries a simplicity that is yet sophisticated. If you love black, your style is all about keeping it simple yet expressive. You like when the details speak for themselves. A black cap with a black silk necklace gives a balanced look – elegant yet personal.
💙 Cornflower blue – the creative visionary
Cornflower blue is for you with a strong inner drive and a sense of both style and substance. You like to express yourself with color – in a way that feels both confident and inspiring. A cornflower blue scarf from Linda Pabst , with the theme "girl power" , is just the kind of accessory that lifts both the look and the message. A colorful statement piece for those who want to carry both power and creativity.
💜 Purple – the mysterious and creative soul (my favorite)
And then we come to my own favorite: purple . For me, purple is more than just a color – it’s a feeling. Purple is about creativity, mystery and power. I’m drawn to purple because it combines what I love about style: both the dreamy and the powerful. I see purple as a color that allows me to be both playful and introspective, while also expressing a kind of self-confidence. That’s why purple often recurs in my choices – from kimonos to jewelry – a color that feels both personal and expressive.
Color is more than just a trend
Your favorite color has more impact than you think – it can set the tone for your style, your mood, and even how you feel. Colors have the power to convey what we want to express, and when we find the colors that truly speak to us, we feel like we are in harmony with ourselves.
I love creating a range where colours are not only beautiful but also carry a feeling and a story. And whether your favourite colour is purple, saffron or perhaps something else, I hope you will find something here at More Malmo that makes you feel your best.
So – what color are you wearing with pride today? And what does it say about you?
💜 /Asa