The Shoelace Brand

The Shoelace Brand was born from the idea of transforming something as mundane as a shoelace into a personal style marker. With color, pattern and attitude, they elevate any outfit – without it having to cost a lot. The perfect gift for the person who has everything!

All production takes place in Sweden, making the shoelaces a more environmentally friendly choice thanks to locally produced materials and short transport routes. By easily changing the laces, you can follow the trends of the season – or express your own style, completely your way.