When I look back on 2025, I am filled with immense gratitude.
Gratitude for every order, every greeting, every time someone chooses to shop at More Malmo .
Running a small webshop is not something you do alone. Every purchase is an active choice – a choice to support small-scale, thoughtful and personal. It means more than I can put into words.
More Malmo was born from a love of color, shape and details. A longing for accessories and garments that are not only beautiful for the moment, but that can live a long time – in the wardrobe and in everyday life. During the year I have seen how this has found a home with you. Products that have become favorites, that have been used over and over again, and that have been accompanied by life's small and big moments.
Behind every product is a careful selection. Craftsman, material, feeling. I look for things that have soul – things that stand out without screaming, that last over time and that make the wearer feel both comfortable and strong. It's slow work, but a work I love.
2025 has also been a year of learning. Of courage. Of daring to trust my gut and continue building More Malmo in a way that feels authentic. It's not always easy, but it's always meaningful.
As I look forward to 2026, I do so with calm and curiosity. More Malmo will continue to be a place for personal choices, thoughtful design and products that take their time. More unique finds, small collections and the same care in every detail.
To those of you who have shopped, recommended a friend, sent a message or just followed along the way – thank you . You are the reason More Malmo exists.
See you in 2026 🤍
With color, warmth and care.
/ Asa